Wednesday 8 February 2012

Chosen Target Market

From the research for a potential gap in the market, I feel I am confident with my chosen target group:


Pre-Natal Women


I've researched websites and the only food packages are for post-natal. I feel pre-natal is a great market as some women are very health conscious whilst pregnant and with today's 'what to eat' and 'what not to eat' can be stressful and confusing. I can provide a service that provides balanced, healthy 'baby safe' foods and the calorie content that is sufficient so that there is enough for mother and baby and different stages of pregnancy so that the mother only gains weight where she should (baby bump!!)

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